Six strategies to help you market your small business
#1. Create a website.
No matter how small your business is, a website is one of your most valuable marketing tools. The vast majority of consumers in today’s world will visit a company’s website before becoming a customer. Your website is the outlet that can provide all the information your customers need to interact with you or your business. It should be designed to reflect your brand and include details about your product or service, as well as contact information and a way to complete or initiate a transaction. Be sure the website is mobile-friendly and up to date.
#2. Create a Google business profile.
It’s free to claim your Google business listing and it’s important to have one. Most of your customers will perform an internet search for your business instead of entering your unique website URL. The first search result should be your Google business listing, which allows you to control the primary image displayed to represent your business, as well as website listing, contact information, driving directions, hours of operation, and more.
#3. Use social media.
Social media is a great resource for free marketing. It allows you to share content about your product, service, or company goals and reach a wide audience. There are also paid advertising opportunities on social media platforms, even for budgets as small as $10. While social media isn’t for everyone, it’s recommended to have at least one active social media platform where customers can contact you and find up to date information such as unexpected store closures or last-minute deals.
#4. Start an email marketing campaign.
Collect email addresses from your customers and regularly send company news and specials. Use a CRM to help you manage your email campaigns and give you useful statistics such as open rates and click rates within your emails.
#5. Give out samples or free trials.
Entice potential customers by allowing them to experience your product or service before buying. Be sure the sample or trial is an adequate representation of your product or service and will encourage customers to buy from you.
#6. Provide coupons.
Encourage customers to return by providing coupons for future purchases. It’s easier and less expensive to retain customers than to find new customers, but exercise caution in your decision to offer discounts. Bear in mind this will attract customers who may regularly expect coupons and discounts, so use this marketing strategy only if you plan to continue with it in the future.
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