Our Mission is Your Financial Success

Our purpose is to help people – just like you – with personalized guidance and the tools needed to end financial stress once and for all.

Getting out of debt can feel overwhelming.
At 101 Financial, we teach what many people don’t know about managing money,
so they can make informed financial decisions and live full, happy lives.

We're On a Mission to End Financial Stress

You’ve probably wondered if your finances were redeemable, if you could ever get out of debt, or if there was more you could be doing with the money you do have.

The answer is YES. Yes, you can!

With the right tools, you can do it. We know because we have been there. We know what it feels like to be overwhelmed, confused, and even terrified by finances. That is why we are passionate about giving hard-working people like you the education and one-on-one guidance you need to remove financial stress from your home and your future.

We’ve helped over 53,000 families become financially literate, unbury themselves from debt, and make the most of their income.

Take control of your finances and change your future.





$1.5 Billion


20+ Years


Alan Akina and his familly

Success for Every Family

We believe every hard-working family deserves financial peace of mind.
Join our movement!

Helping families achieve financial success is our passion, as lived by our founder and CEO, Alan Akina. From a humble background himself, Alan has devoted his life and career to this ambition, developing an effective curriculum, mentoring individuals, and writing a best-selling book, The Super Duper Simple Book on Money, to move this crusade forward.

Alan’s passion for teaching finances has had a great impact: he was awarded the Community Leader Award by Bank of Hawaii for putting thousands of families on the path to success and was also the go-to financial expert for over 8 years on Fox News KHON2.

101 Financial combines Alan’s expertise and a system that works with the personalized help so many people need and want. Ultimately, what drives the company forward is the belief that everyone deserves to live their best life and that being financially literate empowers you to do so.

A Personal Approach

The 101 Financial system has changed the lives of tens of thousands of families. Many of our very best students—those who have seen the biggest changes and been most excited to share it with others—have gone on to become our Instructors.

What this means for you is that your Instructor, who is your personal guide to the 101 Financial system, has been right where you’re sitting now. They understand that it’s like to wonder if you’ll ever be out of debt. They know what it feels like to live paycheck to paycheck. And they’ve experienced the excitement and joy of watching things change and creating a whole new future they barely thought was possible.

Certified to teach the 101 Financial curriculum, our amazing Instructors now number over 600 and can’t wait to share with you the system that has changed their lives too.

An Award-Winning Company Focused on You

We’ve been helping families like yours learn financial literacy for over 20 years.
We earn our award-winning reputation through our dedication to the success of our students.

INC 500 / INC 5000

Recognized as one of the most successful companies in America.


Awarded for a unique approach to teaching financial literacy.


Honored by Hawaii’s Better Business Bureau for actions, programs, and activities that significantly and positively contribute to advancing trust in the Hawaii marketplace.


Determined one of the top 50 fastest growing businesses in Hawaii

101 Financial Group, LLC BBB Business Review

Our most cherished accomplishment is the success of our students. Since 2002, we’ve helped tens of thousands of student across the U.S. learn the foundations of finance and find financial peace of mind.

Our Promise

We are here to make a real impact in the lives of our students. We promise to do our very best to help you change your financial life for the better. We do what other financial companies won’t: we help families like yours get into the everyday, nitty-gritty details of your finances. We are dedicated to giving you the tools to make better small decisions for a big lasting difference.

Start Here

Get your free financial review and then chat with one of our Instructors and get a feel for the success the 101 program will bring you.

Person viewing their finances on a laptop